Identify Future Payers from Day One
By Ivan Oliveri
What if you could predict which users are most likely to pay — before they even see their first ad?
With Loomit’s “Potential Payers” segmentation, mobile publishers can identify users with a high probability of converting into subscribers or in-app purchase (IAP) buyers during their very first session.
On average, these users convert at 3–4× higher rates than the typical user within the first seven days.
How It Works
Loomit analyzes more than 100 behavioral and contextual signals in real time — including early in-app activity, device information, and engagement patterns.
Using this data, Loomit predicts which users are most likely to convert even before the first ad impression is shown.
Once identified, this predictive segment becomes instantly available in the Loomit dashboard, allowing publishers to power smarter monetization, pricing, and user experience strategies from day one.
What Our Customers Are Doing with “Potential Payers”
Top publishers are already using this signal in several ways:
1. Optimize IAP Offers and Pricing
Not all users respond to the same price points.
With early payer predictions you can:
- A/B test pricing tiers specifically for high-value users
- Show personalized discounts or bundles early in the user journey
- Prioritize premium content for users most likely to convert
2. Boost Ad Revenue from High-CPM Users
Users identified as potential payers are often highly valued by ad networks, with CPMs sometimes 5–10× higher than average.
With Loomit, publishers can:
- Set higher price floors for these users
- Increase auction competitiveness without hurting retention
3. Deliver a Premium Ad Experience
Sometimes, less advertising leads to more revenue.
Protecting potential payers from intrusive ads early on can increase subscription or IAP conversions.
With Loomit you can:
- Adjust ad capping and pacing during the first 7 days
- Delay monetization to prioritize conversion
- Offer ad-light or ad-free experiences for selected users
4. Accelerate UA Optimization
Why wait 7–14 days to confirm which campaigns are bringing paying users?
With Potential Payers you can:
- Use predicted conversions as an early UA optimization signal
- Adjust bids and budgets in real time
- Improve campaign ROI and reduce acquisition costs
Real Impact, Real Fast
“We used Loomit to identify high-potential buyers from the first session and delayed interstitial ads for those users. Our trial-to-subscription rate increased by 21% in just two weeks.”
— Growth Lead, Subscription App
Get Started with Loomit
1. Sign up at loomit.ai
2. Enable Predictive Segmentation in your dashboard
3. Start personalizing the experience for your most valuable users from day one
Want to Unlock Smarter Monetization from the Start?
Loomit’s Potential Payers segmentation is already helping publishers:
- Increase IAP revenue
- Improve retention
- Optimize user acquisition earlier in the lifecycle
Let us show you how.
Related reading: Increase IAPs and subscriptions