Boost ARPDAU and Engagement with Interchangeable Ad Formats
By Ivan Oliveri
Most mobile games still lock ad placements to a single format.
- Interstitial = Interstitial
- Rewarded Video = Rewarded Video
But what if a single placement could support both — and automatically choose the best format based on user behavior, app context, or predicted performance?
That’s exactly what Loomit’s Interchangeable Ad Formats enables.
Introducing Interchangeable Ad Formats — by Loomit
At Loomit, we’re rethinking ad monetization from the ground up — starting by challenging the static nature of ad formats.
Interchangeable Ad Formats allows a single ad placement to dynamically switch between formats (for example, Rewarded Video or Interstitial) based on what is most likely to drive the highest ARPDAU, retention, or LTV for that specific user at that specific moment.
Why It Matters
1. Rewarded Videos Don’t Always Win
It’s common to assume that rewarded videos always outperform interstitials.
However, in practice, eCPM can swing in favor of either format depending on factors such as:
- Session length
- Impression count
- User segment
- Game type
With Loomit, you no longer need to hardcode formats or guess which one works best. The system automatically selects the most effective format for every impression.
2. Better User Experience Without Losing Revenue
Interchangeable formats add flexibility that benefits both users and developers.
For example:
- Show a short interstitial instead of a long rewarded video when appropriate
- Allow users to earn the same reward with less friction
- Reduce ad fatigue by rotating formats intelligently
Studios using Interchangeable Ad Formats report:
- Higher ARPDAU
- Lower ad exposure per session
- No measurable negative impact on retention
3. No Extra Code or Complex Setup
Loomit clients don’t need to refactor placements, update SDKs, or delay launches.
The feature is built directly into the Loomit platform:
1. Enable the feature in the dashboard
2. Use Loomit’s predictive defaults or configure your own rules
3. Start testing and measuring results immediately
Who Should Use It?
Interchangeable Ad Formats is ideal if you:
- Use Rewarded Video placements and want to maximize ARPDAU
- Want to test which formats perform best in different contexts
- Need to experiment quickly without engineering delays
- Want to balance monetization and player experience
Ready to Boost Your ARPDAU?
1. Sign up at loomit.ai
2. Enable Interchangeable Ad Formats in the dashboard
3. Let Loomit automatically choose the best format for each user
Still Serving the Same Ad Format to Every User?
It may be time to upgrade your monetization strategy.
Let Loomit intelligently switch ad formats so you can focus on building great apps.
Related reading: Improve ad monetization with loomit