Blog

Monetization Is No Longer a Setup. It Is a Real-Time Decision System.

Mobile monetization has evolved from static configurations to real-time decision making. Discover why contextual AI is becoming essential to optimize revenue, technical performance, and user experience at scale.

The value of high frequency testing

The real disruption behind loomit isn't discovering new setups, but getting to them faster and at a lower cost.

Moving Beyond Features: How to Build a Durable Monetization Strategy

Stop viewing monetization as a checklist of features. Learn how to build a durable strategy using tools, solutions, playbooks, and segmentation.

Why you need more ad optionality

Learn why designing fixed ad slots limits your revenue and how moving the "ceiling" to the delivery layer enables smarter, user-level monetization.

Managing Rewarded Video Templates

Learn how Loomit’s Conservative Format toggle gives mobile publishers instant, platform-level control over rewarded video ad templates across all networks.

Build or Buy? Why Internal Adtech Has Lost Its Competitive Edge

Banner ads and engagement cannibalization

A 19 day test exploring the impact of banner ads on engagement and revenue in general

Interstitial removal and IAP impact: a study

See how a top mobile studio doubled playtime and boosted IAP by 50% through a strategic 80% reduction in ads using Loomit’s mediation experiments.

Top 3 Ad Mediation Platforms in 2026

And How Loomit Helps You Choose the Best One

Interchangeable Ad Formats: The Strategy Most Publishers Miss

Explore how interchangeable ad formats can optimize both revenue and user experience

AdMon teams should think like Product

Building sustainable revenue through experimentation.

Identify Future Payers from Day One

How Loomit's "Potential Payers" Segmentation Helps You Maximize Revenue Sooner

How to Personalize Ads for New Users Without Sacrificing Revenue

And How Loomit Helps You Create a Smarter Onboarding Experience

How to Protect Your Most Valuable Users from Bad Ads

And How Loomit Helps You Deliver a Better Ad Experience Without Extra Code

Boost ARPDAU and Engagement with Interchangeable Ad Formats

How Loomit's Dynamic Format Switching Helps You Maximize Revenue and Improve User Experience.