How to Protect Your Most Valuable Users from Bad Ads
By Ivan Oliveri
Not all users behave the same, so why give them all the exact same ad experience?
In 2025, many mobile games are still treating high-value players the same as casual, one-time users when it comes to ads. But with ad formats getting more aggressive and unskippable, this strategy is starting to backfire.
Let’s take a closer look at the problem and how Loomit helps solve it.
The Problem: Bad Ads Hurt Retention
Ad networks are pushing longer, harder-to-close ads (aka. “high engagement ads”).
While some of these formats deliver strong CPMs, they also frustrate users — especially your most engaged ones.
Here’s what we’re seeing:
- Unskippable interstitials and rewarded videos lasting 30+ seconds
- Inconsistent ad quality across networks
- Higher churn among your top users, who feel interrupted or annoyed
- A false sense of “performance”, where CPMs look good but LTV drops silently
The result?
Publishers end up chasing short-term revenue while losing long-term value.
The Smarter Solution: Personalize the Ad Experience
What if you could:
- Show better ads to high-value users (or none at all)
- Automatically limit bad networks for specific segments
- A/B test different ad rules to measure their impact on retention, ARPDAU, and LTV
With Loomit, you can.
How Loomit Gives You Control — Without Extra Code
Over 30 publishers are already using Loomit to:
- Set rules for ad quality per user type
(e.g. show short interstitials to paying users, or no ads to whales)
- Block or down-rank problematic networks that hurt retention
- Run controlled experiments to understand the real cost of bad ads
- Find the sweet spot between ad revenue and user satisfaction
- Do all of this remotely — no SDK changes and no extra dev work
Instead of guessing, teams can start making data-driven decisions.
Real Results
“We knew bad ads were hurting our retention, but couldn’t quantify it. Loomit helped us test it — and we found a 12% boost in D7 retention after adjusting ad logic for top spenders.”
— Monetization Lead, Casual Game Studio
Why This Matters More Than Ever
In a world of increasingly aggressive ad formats, user trust is your biggest asset.
Protecting your most valuable users — those who watch daily, pay, or come back week after week — is key to long-term growth.
Loomit lets you strike the right balance between:
- Monetization
- Retention
- Control
Get Started with Loomit
1. Sign up at loomit.ai
2. Connect your mediation setup
3. Start protecting your users while increasing LTV
Still showing the same ads to all your users?
It might be costing you more than you think.
Let Loomit help you test smarter, personalize ad logic, and protect your most loyal players — without adding more work to your dev team.
Related reading: Improve ad quality and user experience