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Let’s say you hire THE world’s undisputed best product owner to work on your app. What percentage of their ideas do you think will actually make it to production? At what point would you say the product is “done” evolving?  An optimistic answer is 30% of ideas ship (and of course the product is never […]

And How Loomit Helps You Choose the Best One Choosing the right ad mediation platform in 2025 can make or break your monetization strategy. Based on what we’ve seen across dozens of mobile publishers, the three most common options are: Each one has its strengths — and its limitations. Let’s break them down: 1. AppLovin […]

What if you could predict which users are most likely to pay — before they even see their first ad? With Loomit’s new “Potential Payers” segmentation, mobile publishers can now identify users with a high probability of converting into subscribers or IAP buyers within their first session. On average, these users convert at a rate […]

And How Loomit Helps You Deliver a Better Ad Experience Without Extra Code Not all users behave the same — so why give them all the exact same ad experience? In 2025, many mobile games are still treating high-value players the same as casual, one-time users when it comes to ads. But with ad formats […]

And How Loomit Helps You Create a Smarter Onboarding Experience User acquisition is more expensive than ever. So why are many apps treating brand new users the same way they treat long-time players — especially when it comes to ads? If you’re showing the same number of interstitials or rewarded videos to a user on […]

How Loomit’s Dynamic Format Switching Helps You Maximize Revenue and Improve User Experience Most mobile games still lock ad placements to a single format. But what if a single placement could support both — and automatically choose the best format based on user behavior, app context, or predicted performance?That’s exactly what Loomit’s Interchangeable Ad Formats […]