Boost ARPDAU and Engagement with Interchangeable Ad Formats
How Loomit’s Dynamic Format Switching Helps You Maximize Revenue and Improve User Experience
Most mobile games still lock ad placements to a single format.
- Interstitial = Interstitial.
- Rewarded Video = Rewarded Video.
But what if a single placement could support both — and automatically choose the best format based on user behavior, app context, or predicted performance?That’s exactly what Loomit’s Interchangeable Ad Formats enables.
Introducing Interchangeable Ad Formats — by Loomit
At Loomit, we’re rethinking ad monetization from the ground up — starting by challenging the static nature of ad formats.
Interchangeable Ad Formats lets a single ad placement dynamically switch between formats (e.g., Rewarded Video or Interstitial) based on what will drive the highest ARPDAU, retention, or LTV — for that user, at that moment.
Why It Matters
1. Rewarded Videos Don’t Always Win
It’s common to assume Rewarded Videos always outperform Interstitials. But in reality, eCPM can swing in favor of either format depending on region, user segment, or game type — and Loomit helps you uncover exactly where.
With Loomit, you no longer have to guess or hardcode formats. The system automatically chooses the best format for every user and session.
2. Better User Experience, Without Losing Revenue
Interchangeable formats provide flexibility that benefits users and studios alike.
For example:
- Show a short Interstitial instead of a long Rewarded Video when appropriate.
- Let users earn the same rewards with less friction.
- Reduce ad fatigue by rotating formats intelligently.
Studios using Interchangeable Formats report higher ARPDAU and no negative impact on retention. Everyone wins.
3. No Extra Code or Complex Setup
Loomit clients don’t need to refactor placements, update SDKs, or delay launches.
The feature is built right into the Loomit platform:
- Simply toggle it on
- Use Loomit’s predictive defaults or set your own logic
- Start testing and measuring results immediately
Who Should Use It?
Interchangeable Ad Formats is ideal if you:
- Want to maximize ARPDAU while preserving user experience
- Are experimenting with which formats perform best in different contexts
- Need to test format strategies quickly without engineering delays
- Want smarter ways to balance monetization and engagement
Ready to Boost Your ARPDAU?
- Sign up at loomit.ai
- Enable Interchangeable Ad Formats in your dashboard
- Let Loomit decide which format works best for each user, every time
Still serving the same ad format to every user?
It’s time to upgrade.
Let Loomit handle ad format switching intelligently — so you can focus on building amazing apps.
