How to Protect Your Most Valuable Users from Bad Ads

And How Loomit Helps You Deliver a Better Ad Experience Without Extra Code

Not all users behave the same — so why give them all the exact same ad experience?

In 2025, many mobile games are still treating high-value players the same as casual, one-time users when it comes to ads. But with ad formats getting more aggressive and unskippable, this strategy is starting to backfire.

Let’s take a closer look at the problem — and how Loomit helps solve it.

The Problem: Bad Ads Hurt Retention

Ad networks are pushing longer, harder-to-close ads.
While some of these formats deliver strong CPMs, they also frustrate users — especially your most engaged ones.

Here’s what we’re seeing:

• Unskippable interstitials and rewarded videos lasting 30+ seconds
  
• Inconsistent ad quality across networks
  
• Higher churn among your top users, who feel interrupted or annoyed
  
• A false sense of “performance”, where CPMs look good but LTV drops silently
  

The result? Publishers chasing short-term revenue while losing long-term value.

The Smarter Solution: Personalize the Ad Experience

What if you could:

• Show better ads to high-value users (or none at all)?
  
• Automatically limit bad networks for specific segments?
  
• A/B test different ad rules to measure their impact on retention, ARPDAU, and LTV?
  

With Loomit, you can.

How Loomit Gives You Control — Without Extra Code

Over 30 publishers are already using Loomit to:

• Set rules for ad quality per user type
  (e.g. show short interstitials to paying users, or no ads to whales)
  
• Block or down-rank “problematic” networks that hurt retention
  
• Run controlled experiments to understand the real cost of bad ads
  
• Find the sweet spot between ad revenue and user satisfaction
  
• Do all of this remotely — no SDK changes, no extra dev work
  

You can stop guessing and start making data-driven decisions.

Real Results

“We knew bad ads were hurting our retention, but couldn’t quantify it. Loomit helped us test it — and we found a 12% boost in D7 retention after adjusting ad logic for top spenders.”
— Monetization Lead, Casual Game Studio

Why This Matters More Than Ever

In a world of increasingly aggressive ad formats, user trust is your biggest asset.
Protecting your most valuable users — those who watch daily, pay, or come back week after week — is key to long-term growth.

Loomit lets you strike the right balance between:

• Monetization
  
• Retention
  
• Control
  

Get Started with Loomit

1. Sign up at loomit.com
   
2. Connect your mediation setup
   
3. Start protecting your users while increasing LTV
   

Still showing the same ads to all your users?

It might be costing you more than you think.
Let Loomit help you test smarter, personalize ad logic, and protect your most loyal players — without adding more work to your dev team.

Talk to our team