How Loomit’s “Potential Payers” Segmentation Helps You Maximize Revenue Sooner
What if you could predict which users are most likely to pay — before they even see their first ad?
With Loomit’s new “Potential Payers” segmentation, mobile publishers can now identify users with a high probability of converting into subscribers or IAP buyers within their first session.
On average, these users convert at a rate 3–4x higher than your typical user during their first 7 days.
How It Works
Loomit analyzes over 100 behavioral and contextual signals in real time — from early in-app activity and device info to network-level engagement patterns.
Using this data, we predict which users are most likely to convert, even before the first ad impression is shown.
This predictive segment becomes immediately available within Loomit’s dashboard — ready to power smarter monetization, pricing, and user experience strategies.
What Our Customers Are Doing with “Potential Payers”
Here are some of the ways top publishers are already taking advantage of this powerful signal:
1. Optimize IAP Offers and Pricing
Not all users respond the same way to the same price. With early payer predictions, you can:
- A/B test pricing tiers specifically for high-value users
- Show personalized discounts or bundles early in the user journey
- Prioritize premium content for users most likely to convert
2. Boost Ad Revenue from High-CPM Users
Users flagged as potential payers are often highly valued by ad networks, resulting in CPMs that can be 5–10x higher than average.
With Loomit, publishers can:
- Set higher price floors for these users
- Increase auction competitiveness without hurting retention
3. Deliver a Premium Ad Experience
Sometimes, less is more.
Protecting potential payers from intrusive ads early on can boost IAP and subscription conversion. Use Loomit to:
- Adjust capping and pacing for ads during the first 7 days
- Delay monetization to prioritize conversion
- Show ad-light or ad-free experiences selectively
4. Accelerate UA Optimization
Why wait 7–14 days to confirm which campaigns are driving payers?
With Potential Payers, you can:
- Use conversion predictions as an early UA optimization signal
- Adjust bids and budgets in real time
- Improve campaign ROI and reduce acquisition cost
Real Impact, Real Fast
“We used Loomit to identify high-potential buyers from the first session, then delayed interstitials for those users. Our trial-to-subscription rate jumped by 21% in just two weeks.”
— Growth Lead, Subscription App
Get Started with Loomit
- Sign up at loomit.ai
- Enable Predictive Segmentation in your dashboard
- Start personalizing the experience for users who matter most — from day one
Want to unlock smarter monetization from the start?
Loomit’s “Potential Payers” segmentation is already helping publishers drive more IAP revenue, improve retention, and optimize UA earlier.
Let us show you how.
