# Loomit

> Loomit is a mediation-agnostic ad monetization strategy layer for mobile apps and games. It sits on top of existing mediation stacks (MAX, AdMob, LevelPlay, etc.) and enables dynamic price floors, user segmentation, ad journey logic, pacing and cooldown rules, format switching, and controlled A/B experiments — without replacing or rebuilding the studio's existing demand infrastructure.

Loomit is used by mobile game studios and app publishers to increase ARPDAU and optimize ad revenue. Most optimization work happens through Loomit's platform after a simple SDK integration, reducing engineering dependency. Loomit is AI-powered, with models that support floor optimization, user segmentation, and automated opportunity detection. Studios typically start with a 30-day free trial that converts automatically to a paid plan.

Key differentiator: mediation platforms manage demand; Loomit manages monetization logic.

## Pages

- [Home](https://loomit.ai/): Overview of the platform, value proposition, and use cases.

- [Blog](https://loomit.ai/blog): Articles and insights on mobile ad monetization strategy.

- [Improve Ad Monetization](https://loomit.ai/use-cases/improve-ad-monetization): How Loomit increases CPMs through dynamic price floors and smarter ad requests.

- [Improve Ad Quality & User Experience](https://loomit.ai/use-cases/improve-ad-quality-and-user-experience): Adapting ad formats and pacing by device type and user segment to protect UX and app stability.

- [Increase IAPs & Subscriptions](https://loomit.ai/use-cases/increase-iaps-subscriptions): Identifying potential payers early and adjusting ad exposure to improve conversion to paid.

- [Seamlessly Test Providers](https://loomit.ai/use-cases/seamlessly-test-providers): Running controlled experiments across mediation platforms and ad quality tools without engineering overhead.

- [Supercharge Your Mediation Platform](https://loomit.ai/supercharge-your-mediation-platform): How Loomit layers on top of MAX, AdMob, LevelPlay, and other mediation providers.

## Core Capabilities

- Dynamic price floors: real-time floor adjustment at the impression level

- User segmentation: detect high-value or purchase-intent users within minutes of install

- Ad pacing and cooldown: control frequency and pressure by user segment

- Format switching: serve the most appropriate ad format per user and device

- A/B experimentation: run controlled tests on monetization strategies without engineering dependency

- Device-aware optimization: lighter ad setups for low-end devices to prevent crashes and ANRs

- IAP/subscription protection: reduce ad pressure on users likely to convert to paid

## About

Loomit is built for mobile game studios and app publishers who want to go beyond what their mediation stack natively offers. It requires a simple SDK integration and connects to existing mediation providers. The platform includes a dashboard for monitoring ad quality, performance, and the downstream impact of monetization decisions on engagement and revenue.

Website: https://loomit.ai

Contact: https://loomit.ai/#contact

Full site content (for LLM ingestion): https://loomit.ai/llms-full.txt